For some reason all of my classes, despite how different I thought they would be, have become interlinked. They have all ended up in the advertising field. It all began in Philosophy where we talked about sex in advertising. This topic really struck my interest. We've all seen that sexual advertisement promoting the newest perfume fragrance or the half naked slutty referee promoting beer. Before Philosophy, I didn't think twice about the accepted nudity on television these days. But then we began discussing it further in class and talked about how it's the sexual image of the females (and in less cases males) that sells the product more than the quality of the product itself.
When a girl watches flawless models on tv, she begins to doubt herself, finding flaws within her own image, and desperately wanting to change. Then she begins thinking..."If I buy that (enter product name here), I'll look like that model"... and that is how they suck you in and get you to buy their product. Sneaky, yes. But it works and so they keep using it to make profits. On the one hand, I think the lack of self esteem women receive from these images is an awful after effect of a great marketing tool and they should maybe lay off this technique a bit. But on the other hand, I applaud the ad companies for finding this tactic and using it to the full. But it's getting more common and now commercials blend together because they resemble each other. No matter how far one company goes, another one will just go a step further. How far are these ad companies willing to go?
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